Insights into the air freight market

When diving into the deep it is nice to know how deep the pool is. In this way, you can anticipate whether you may reach the bottom or not. This knowledge of the situation impacts the way in which you act. Here, a similarity can be drawn to wanting to enter a new market. Having knowledge of the market itself impacts the way in which you enter it and how you act once you have dived. Therefore, having knowledge of the market will give you an edge and an indication of how to act when diving in. We want to penetrate the air freight market by understanding who requires air freight services between Belgium and all of Africa. We want to attain these insights by doing market research that encompasses insights into the product, business, and route of the product.