The potential of the European animal market

Before making an important decision, it is important to test the waters. In the business world, this mindset also applies. When looking for new opportunities, the first step is to understand what the possibilities are and where they are located. A common exercise to gather this information is to conduct market research. We develop qualitative products with the potential to reach large markets. One of our products is ammonium sulfate, which could play a crucial role in animal feed and has already started to do so in France. By researching the European animal feed market segment and, more specifically, the use of nitrogen in this market, we want to quantify the potential market shares ammonium sulfate could get. In other words, where are the strategic opportunities for ammonium sulfate in the European animal feed market?