We have a lot of engineers working here and we do not want to add to their workload by asking them to create this identity. That is why we need your help to re-explain and reformulate our corporate identity.
We would like you to conduct a market research to, on the one hand understand our corporate identity as it currently is, and, on the other hand, be able to see how our competitors shape this. Eventually, we would like to see where the gap in the market is, and how we should reformulate our corporate identity to be able to flourish.
Therefore, we will divide this assignment into two steps: 1. Analyse our current corporate identity and compare this to our competitors in the market. 2. Provide us with feedback and advice based on your findings to subsequently create and formulate our new corporate identity.