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The solved assignment

The best customer journey

Customer journey Strategy matching
Benchmark Tell specific information
Delivery time 18 days
Rating
The Need

We want you to research and recommend the best ways to communicate 12V battery deterioration to customers, enabling them to take the right actions in due time to preserve the battery.

The Goal What is this assignment about?

Technology is becoming smarter everyday. From the vacuum robot in our house, to the smartphone in our hands, the possibilities that smart technology offer are growing. It is present everywhere, including our cars, where connected services can allow you to remotely monitor and control your vehicle. We are developing smart services that meet the highest standards for our customers. We want to ensure that important vehicle information is reaching vehicle owners in the most optimal way. With regards to 12V batteries specifically, we want to share their deterioration status with customers at the right moment, enabling them to take the right action to prevent battery damage. How are other OEMs dealing with the communication of this information to vehicle owners? What is the communication strategy most adapted with customer expectations? How should we proceed?

The Deliverable

The data from your benchmark in a structured Excel sheet, and a PowerPoint presenting the findings and recommendations from your research.

Country of solvers
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Languages
EN
Category
Marketing
Tags
criterium
europe
connectedservices